This Veganuary, discover how embracing cruelty-free cosmetics can make a meaningful difference for animals, the planet, and your self-care routine.

Veganuary, founded in 2014, is a global movement encouraging people to adopt a vegan lifestyle throughout January. Its purpose is to inspire and educate people about the benefits of a plant-based diet and vegan living for animals, the environment, and personal health. Check our their YouTube page for Veganuary tips and stories from people who’ve gone vegan, including Olympic boxer Cheavon Clarke.

While many think veganism covers food choices, Veganuary is about much more—it’s a call to consider the impact of all aspects of our lifestyle, including the products we use daily, from cosmetics to household goods. Veganism goes beyond diet, encouraging consumers to think about everyday items like beauty products, clothing, and accessories, for how they might negatively affect animals.

Cosmetics and skincare are often overlooked in this journey, but they can significantly impact animals, the environment, and our conscience. This blog post looks into the pressing issue of animal testing in cosmetics, how you can make your self-care routine is cruelty-free, and why vegan beauty products are a kinder choice for both animals and the planet.

The Reality of Animal Testing in Cosmetics

Despite advances in science and growing awareness, animal testing remains in many parts of the world. According to the Humane Society International, an estimated 500,000 animals suffer and die each year in cosmetic testing globally. These tests often include painful procedures such as skin irritation, eye irritation, and lethal dose tests, where substances are force-fed or applied to animals to determine toxicity levels.

Did you know?:

  • Rabbits, guinea pigs, and mice are the most common animals used in cosmetic testing due to their small size and ease of handling.
  • 92% of experimental drugs that pass preclinical tests on animals fail in human trials, raising questions about the efficacy and relevance of animal testing.
  • The European Union banned the sale of animal-tested cosmetics in 2013, yet loopholes in other industries can still lead to animal suffering.
  • Over 40 countries worldwide have implemented full or partial bans on animal testing for cosmetics, but many major markets, including the U.S. and China, still lack comprehensive legislation.

Why Does Animal Testing Happen?

Historically, animal testing was used to make sure that cosmetic products and their ingredients were safe for human use. These tests were done to evaluate the potential for allergic reactions, skin sensitivity, or toxicity. However, modern alternatives—such as in-vitro testing, computer models, and the use of human cell cultures—have made animal testing unnecessary in most cases.

A Brief History of Animal Testing Laws in the UK

The UK has been a pioneer in the fight against animal testing for cosmetics. In 1998, the UK became one of the first countries to ban animal testing for finished cosmetic products. This was followed by the EU-wide ban in 2013, which prohibited the sale of any cosmetic products tested on animals. Unfortunately, loopholes exist. For example, some ingredients tested for other industries, like pharmaceuticals, can still find their way into cosmetics. This is why looking for certified cruelty-free logos is crucial.

Animal Testing Laws Around the World

While progress has been made in countries like the UK and the EU, the picture isn’t as positive worldwide. In China, for instance, imported cosmetics were required to undergo animal testing until recent reforms in 2021. Although China has made strides toward cruelty-free practices, challenges remain for companies wanting to sell there without compromising their ethics.

Other countries, like the United States, still lack a nationwide ban on animal testing for cosmetics, but some individual states have implemented restrictions. In 2018, California enacted the California Cruelty-Free Cosmetics Act (SB-1249), which prohibits the sale of cosmetic products that have been tested on animals after January 1, 2020. This legislation makes California the first U.S. state to implement such a ban, setting it apart from federal regulations where no nationwide prohibition exists. While the federal government does not mandate animal testing for cosmetics, it also does not ban the practice, leaving it to individual states to establish their own regulations.

Myth #1: Vegan Cosmetics Are Less Effective

Reality:
Vegan cosmetics can be just as effective—if not more so—than products containing animal-derived ingredients. Plant-based alternatives like hyaluronic acid (from plants), algae-based squalane, and shea butter are powerful, natural ingredients that nourish and protect the skin. Advances in cosmetic formulation ensure that vegan products meet the same high-performance standards as traditional ones, without compromising ethics.


Myth #2: Vegan and Cruelty-Free Mean the Same Thing

Reality:
While these terms are related, they don’t mean the same thing.

  • Vegan refers to products that don’t contain any animal-derived ingredients.
  • Cruelty-free means the product and its ingredients weren’t tested on animals.
    A product can be cruelty-free but not vegan (e.g., containing beeswax or lanolin), or vegan but not cruelty-free (e.g., vegan ingredients tested on animals). Look for products that are both vegan and cruelty-free for the most ethical choice.

Myth #3: Cruelty-Free Products Are Always More Expensive

Reality:
While some premium cruelty-free brands may come with a higher price tag, there are plenty of affordable options on the market. Many smaller, independent brands offer reasonably priced vegan and cruelty-free cosmetics that cater to various budgets. Moreover, cruelty-free products often come in concentrated formulas or sustainable packaging, making them cost-effective and environmentally friendly in the long run.

How to Shop Cruelty-Free Cosmetics: Veganuary Tips

Making cruelty-free choices can feel overwhelming, but it doesn’t have to be. Here are some veganuary tips to help you:

  1. Look for Certifications: Reliable logos such as PETA’s “Cruelty-Free” bunny, Leaping Bunny, or Choose Cruelty-Free ensure that no animal testing is involved at any stage of production. Be wary of unofficial logos, as these may not guarantee the same standards.
  2. Check the Ingredients: Some ingredients, like carmine (made from crushed beetles), lanolin (derived from sheep’s wool), collagen (often sourced from animal tissue), and squalene (derived from shark liver), are not vegan. Opt for plant-based alternatives like plant oils, fruit waxes, and algae-based squalane.
  3. Research Brands: Many brands provide clear information about their cruelty-free and vegan policies. However, some so-called vegan companies are owned by parent corporations that engage in animal testing or have poor ethical records concerning animals. Transparency is a good indicator of ethical practices, so dig deeper into a brand’s ownership and values. There are a couple of useful resources to help you easily find cruelty free cosmetics brands, including Cruelty Free Kitty and PETA’s Beauty Without Bunnies database.
  4. Support Local or Indie Brands: Smaller, independent businesses often have stronger commitments to ethical practices and sustainability. These brands may also offer more transparency about their supply chains and ingredient sourcing.

Battle Green: Vegan Beauty Products Since Day One

At Battle Green, we’ve always believed that beauty shouldn’t come at the expense of animals or the environment. Since our launch in 2018, every product we’ve created has been PETA-certified vegan and cruelty free, reflecting our own dedication to ethical and sustainable living. From our award-winning Mandarin & Neroli Natural Deodorant to our popular Dry Shampoo Powder, our vegan beauty products are handmade with care, using plant-based ingredients and plastic-free packaging. By swapping to cruelty-free options for everyday products like deodorants and shampoos, you can make a lasting impact over time—explore our range of vegan beauty essentials to get started.

We hope you’ve found these veganuary tips useful! By choosing vegan and cruelty free cosmetics, you’re making a powerful statement: that animals are not commodities, and beauty should never come at their expense. This Veganuary, why not commit to kinder choices for the animals, the planet, and ourselves.

Lucy

Lucy is the co-founder and formulator at Battle Green. She holds a Diploma in Zero Waste Skincare and Haircare Formulation from the School of Natural Skincare, and has spent over 5 years creating plastic-free, vegan personal care products by hand